Premium Strategic Partnership - LASTBUTTON Korea x PT Graha Rejeki Kostrisindo

Market Intelligence

Profitable Market Opportunity

Indonesia's perfume industry is experiencing explosive growth with 70% local brand dominance in marketplaces. K-Beauty trend reaches its peak with 35% annual growth rate.

Rp 1.4T

E-commerce Value 2024

+31% Growth

75M

Gen Z + Millennial Target

68% K-Beauty Preference

27M

Products Sold H1 2024

60% Online Penetration

4-6%

Target Market Share

Premium K-Beauty

Strategic Partnership

Three Strategic Partnership Models

We offer three flexible and comprehensive partnership models to maximize the potential of Indonesia's premium perfume market together with LASTBUTTON Korea. Each model is designed with clear structure and measurable projections.

Partnership Model Quick Comparison

5-Year ROI

-84%

240%

290%

Break-even

Year 5+

Month 15

Month 8

Operational Control

Minimal

Full

Strategic

Risk

Low

High

Optimal

Total Revenue (5 Years)

Rp 18M

Rp 58.5M

Rp 93.5M

01

Regulatory & Compliance Partner

PT Graha Rejeki Kostrisindo as regulatory and compliance facilitator

Low Risk • Negative ROI

Total Revenue 5 Years Rp 18.0M

Average Annual Rp 3.6M

Break-even Point Year 5+

5-Year ROI -84.75%

PT Graha Rejeki Kostrisindo Role

Regulatory & Compliance Affairs: BPOM registration and maintenance, import/export licensing, government relations, ongoing compliance monitoring
Market Research & Business Intelligence: Consumer insights & market research, competitive analysis, regulatory updates & advisory, business development support
Administrative Support: Corporate secretarial services, tax & accounting compliance, banking & finance facilitation

LASTBUTTON Korea Responsibilities

Direct Market Operations: Marketing strategy & execution, sales team & distribution, customer service & support, brand management & PR
Supply Chain Management: Inventory planning & procurement, logistics & distribution, quality control & assurance, vendor management
Financial Management: Direct revenue collection, cost & budget management, financial reporting, profitability optimization

Model 1 Reward Structure

Regulatory Service Fees

• BPOM registration and maintenance • Import/export facilitation • Government relations • Legal compliance

8-12% of gross income

Performance Bonus

• Market Share Bonus: 2% fee if market share >4% • Growth Bonus: 1% fee if YoY growth >60% • Compliance Bonus: Rp 150 million if there are no regulatory issues

Performance-based

✅ Advantages

Low operational complexity
Minimal staff and infrastructure requirements
Multiple client potential
Focus on core competencies
Long-term sustainable model

⚠️ Challenge

Dependence on the success of LASTBUTTON
Limited control over market execution
Income ceiling limitations
Break-even only after Year 5
Negative ROI in the investment period

5-Year Financial Projection

2025

Rp 2.055M

2026

Rp 3.36M

2027

Rp 4.74M

2028

Rp 6.12M

2029

Rp 7.5M

⚠️ Notes: This model shows negative profitability through Year 5, with a cumulative loss of Rp 8,475 million. It is not recommended as a primary model.

02

Representative Office & Full Operational

PT Graha Rejeki Kostrisindo as the official representative office of LASTBUTTON

Moderate Risk • Solid ROI

Total Revenue 5 Years Rp 58.5M

Average Annual Rp 11.7M

Break-even Point Month 15

5-Year ROI 240%

PT Graha Rejeki Kostrisindo as a Representative Office

Function of Legal Representative: Legal entity for LASTBUTTON operations, regulatory compliance & reporting, government liaison & relations, tax & legal compliance
Operational Management: Marketing team management, sales force coordination, distribution network management, customer service implementation
Financial administration: Local financial management, accounting & reporting, cash flow management, cost control & optimization
Strategic Support: Market development strategy, business expansion planning, partnership development, local market intelligence

All Operations Funded by LASTBUTTON

1. Personnel Costs

Management Team
Marketing Team
Sales Team
Operational Team

2. Marketing & Advertising

Digital marketing
Traditional marketing
Trade marketing

3. Operations & Infrastructure

Office rent and utilities
Warehouse & logistics
Technology & systems
Other operating costs

4. General and Administrative

Professional services
Insurance & compliance
Travel & representation
Etc

Management Fee Structure Model 2

Basic Management Fee

• Fixed Monthly Fee (office management and admin) • Variable Performance Fee: 4% dari net revenue • Strategic Consulting Fee (Opsional)

Base + Performance

Performance Bonus

• Target Revenue Achievement: 6% of excess revenue • Profitability Bonus: 12% of net profit • Market Share Bonus: Rp. 300 million if the target is achieved • Efficiency Bonus: 25% of cost savings • Annual Strategic Bonus: IDR 750 million if KPI is achieved

Performance-based

✅ Advantages

High growth potential
Full control over market execution
Direct customer relationship
Multiple revenue streams
High barrier to entry

⚠️ Challenge

Complete dependence on LASTBUTTON
High operational complexity
Large team management
Market execution risk
Exposure to currency fluctuations

5-Year Management Fee Projection

2025

Rp 5.25M

2026

Rp 7.2M

2027

Rp 9.3M

2028

Rp 11.4M

2029

Rp 13.35M

✅ Solid Projection: This model shows consistent growth with a net margin of 20-64% and break-even in month 15.

03

Strategic Partnership with Stock Investment

LASTBUTTON acquires 25% stake for integrated strategic partnership

Optimal Risk-Return • BEST RECOMMENDATION ⭐

Total 5-Year Revenue Rp 93.5M

Average Annual Rp 18.7M

Break-even Point Month 8

5-Year ROI 290%

Investment and Ownership Structure

LASTBUTTON Investment Transaction:

Share Purchase: 25% ownership of PT Graha Rejeki Kostrisindo
Investment Value: Rp 2.500.000.000
Company Valuation: Rp 10.000.000.000

Post-Investment Ownership Structure:

Founder/Management of PT Graha Rejeki Kostrisindo (75%): Rp 7.500.000.000
LASTBUTTON Korea (25%): Rp 2.500.000.000
Total Company Value: Rp 10.000.000.000

Governance Structure:

Board of Directors (5 people): 3 representatives of Kostrisindo (including Chairman), 2 representatives of LASTBUTTON
Executive Management: CEO from Kostrisindo, COO joint appointment, CMO from LASTBUTTON expertise
Strategic Decisions: Requires majority board approval

Integrated Operational Structure

Strategic Planning & Direction

Joint strategic planning process
Shared market intelligence & insights
Integrated product & marketing strategy
Combined resource optimization

Operational Excellence

Shared technology & systems platform
Integrated supply chain management
Joint marketing & brand campaigns
Unified customer experience delivery

Financial Management

Shared P&L responsibility
Joint investment decisions
Integrated financial reporting
Dividend policy alignment

Risk Management

Shared risk assessment & mitigation
Joint compliance & regulatory management
Integrated quality assurance
Combined crisis management

Revenue Sharing dan Profit Distribution

Revenue & Cost Structure

• Total Revenue: 100% collected by joint entity • Operating Costs: Shared based on agreed formula • EBITDA: Divided by ownership percentage • Net Profit: 75% PT Graha Rejeki Kostrisindo, 25% LASTBUTTON

Proportional

Investment & CapEx

• Major Investments: Joint decision & funding • Working Capital: Proportional contribution • Technology & Systems: Shared investment • Marketing & Brand Building: Joint funding

Shared

Dividend Policy

• Minimum Dividend: 40% of annual net profit • Reinvestment: 60% for business growth • Distribution: According to ownership percentage • Special Dividends: Board discretion

Policy-based

✅ Strategic Benefits

Optimal Risk-Return Profile
Shared risk with strategic partners
Access to LASTBUTTON expertise & resources
True partnership with aligned interests
Access to Korean market & network
Technology & know-how transfer
Regional expansion platform

⚠️ Governance Considerations

Potential conflicts in decision making
Cultural & operational differences
Dependency on partner relationship
Complexity in dispute resolution
Investment lock-up period
Valuation disputes over time

Integrated Business Performance (5 years)

2025

Revenue: Rp 15.0M

Kostrisindo Share: Rp 900 juta (8% margin)

2026

Revenue: Rp 28.5M

Kostrisindo Share: Rp 2.565M (12% margin)

2027

Revenue: Rp 42.0M

Kostrisindo Share: Rp 4.725M (15% margin)

2028

Revenue: Rp 54.0M

Kostrisindo Share: Rp 7.29M (18% margin)

2029

Revenue: Rp 67.5M

Kostrisindo Share: Rp 10.125M (20% margin)

Cumulative Revenue (5 Years) Rp 207.000.000.000

Average EBITDA Margin 20.3%

Kostrisindo Total Profit Share Rp 25.365.000.000

Average Annual ROI 31%

🏆 BEST RECOMMENDATION: Model 3 provides an optimal balance between risk management and return maximization, making it the best strategic choice to utilize PT Graha Rejeki Kostrisindo's book value of Rp 10 billion.

Final Strategic Recommendations

Based on a comprehensive analysis of three partnership models

MODEL 3: Strategic Partnership with Stock Investment

Superior Financial Returns: 290% ROI over 5 years with a reasonable risk profile

Strategic Partnership Benefits: Access to Korean expertise, technology, and network

Market Leadership Potential: Combined resources to establish market dominance

Long-term Value Creation: Platform for sustainable growth and wealth building

Regional Expansion Platform: Foundation for expansion to broader Asian markets

Timing is Critical

Korean cultural influence is at its peak, the Indonesian middle class is growing rapidly, and digital commerce infrastructure is mature enough for rapid scaling. Execution delays will result in increased competition and potentially missed market timing.

Financial Forecast

5-Year Financial Projection

Model 3 (Joint Venture) providing the best returns with projected revenue of Rp 207 billion and profit share of Rp 25,365 billion for Kostrisindo.

Revenue Projection (Model 3)

2025

Rp 15.0M

Share: Rp 900 Million

2026

Rp 28.5M

Share: Rp 2.565M

2027

Rp 42.0M

Share: Rp 4.725M

2028

Rp 54.0M

Share: Rp 7.29M

2029

Rp 67.5M

Share: Rp 10.125M

Investment Breakdown

Equity

25%

Rp 2.5B

Working

30%

Rp 3.0B

Tech

20%

Rp 2.0B

Marketing

15%

Rp 1.5B

Regulatory

10%

Rp 1.0B

Rp 207B

Total Revenue

20.3%

Avg EBITDA Margin

Rp 25.365M

Kostrisindo Share

31%

Annual ROI

Get In Touch

Start an Investment Discussion

Our management team is ready for immediate execution. Contact us to discuss this strategic partnership opportunity further.

Ready for Partnership

Contact our team of experts for an in-depth consultation.

Chief Financial Officer

Thimotius Andrianto
Email Address

thimo@kostrisindo.com
Phone Number

+62 877 8729 0738
Investment Package

Available upon request

Golden Opportunity Indonesian Perfume Market

Investment Opportunity

Profitable Market Opportunity

Three Strategic Partnership Models

Partnership Model Quick Comparison

Regulatory & Compliance Partner

PT Graha Rejeki Kostrisindo Role

LASTBUTTON Korea Responsibilities

Model 1 Reward Structure

✅ Advantages

⚠️ Challenge

5-Year Financial Projection

Representative Office & Full Operational

PT Graha Rejeki Kostrisindo as a Representative Office

All Operations Funded by LASTBUTTON

1. Personnel Costs

2. Marketing & Advertising

3. Operations & Infrastructure

4. General and Administrative

Management Fee Structure Model 2

✅ Advantages

⚠️ Challenge

5-Year Management Fee Projection

Strategic Partnership with Stock Investment

Investment and Ownership Structure

LASTBUTTON Investment Transaction:

Post-Investment Ownership Structure:

Governance Structure:

Integrated Operational Structure

Strategic Planning & Direction

Operational Excellence

Financial Management

Risk Management

Revenue Sharing dan Profit Distribution

✅ Strategic Benefits

⚠️ Governance Considerations

Integrated Business Performance (5 years)

Final Strategic Recommendations

MODEL 3: Strategic Partnership with Stock Investment

Timing is Critical

5-Year Financial Projection

Revenue Projection (Model 3)

Investment Breakdown

Start an Investment Discussion

Ready for Partnership

Golden Opportunity
Indonesian Perfume
Market